The government has no strategy for development of the tourism industry and presentation of Ukraine on the international arena as a country open to tourism. This was reported during the parliamentary hearings on tourism development by MP from the “Samopomich” Union faction, chairman of the Subcommittee on Tourism Development, Resorts and Recreational Activities, Anna Romanova.
“Foreigners are not aware of the fact that the war is going on not on the whole territory of Ukraine as they perceive it, but occupies less than 6% of the territory, and the risk of terrorist attacks in the capital of Ukraine is less than in any European capital. Unfortunately, the state allocates nothing to advertise Ukrainian tourism potential in the world and to implement activities related to the development of tourism,” said the MP.
“It is a pity that the parliamentary hearings were ignored by the Ministry of Finance of Ukraine, which this year has blocked allocation of funds for promotion of Ukraine in the world,” she added.
According to the deputy, development of the tourism industry has great potential which depends on quality awareness raising among potential tourists both abroad and in Ukraine.
“According to the NBU, this year foreign visitors spent about $ 1 billion on a cashless basis in Ukraine. At the same time, the Ukrainians who travelled abroad spent 4 times more money. Ukrainians have been developing the economies of other countries – while we have not taken the opportunity to give Ukrainians our own high-quality tourism product,” said the parliamentarian.
We can increase revenues from the tourism sector very soon if we remove visa restrictions for the rich countries of the Middle East and China, if we overcome the monopoly in the airline industry and improve the infrastructure.
“Tourism development requires three interrelated things: the political will, the tourist infrastructure and promotion of the unique properties of the region,” noted the MP.